Convincing influencers to work with you is the most critical part of the campaign. You might want to be catchy and sincere at the same time, to convince them to collaborate with you.
If you are struggling with the response rate, don't worry, I get it. Customize our template to get them on board.
And remember that in general, the first reponse rate is 60% within ten days with one follow-up email.
The outreach email is supposed to:
- build a relationship with the influencer,
- give a clear understanding of the goal of the collaboration,
- explain why they are a good fit for your brand,
- end with a call-to-action.
We share with you a template that has been proved to work successfully :)
Subject line ideas:
I have [name a product or service] for you to try
[Brand name] x [influencer name] collaboration
Care to give your opinions about [brand category] ?
I am [your name], working for [your company], [explain your USP and show them why it is relevant]
We are looking to launch an influencer marketing campaign [give the date] and your profile really resonates with our brand. [give reasons: show that you know them].
The concept of the project is [describe], and you would have to post [give publication details].
Does this sound like something you would be interested in? If so, I would love to set up a call with you this week in order to discuss the collaboration.
Let me know what you think!