Influencers princing varies depending on several factors : 

  • their willingness to participate in the project and their appeal to the brand,
  • their popularity and the size of their community - the bigger the community, the more expensive the influencer,
  • the average engagement they generate : this reflects the actual number of impressions you will get.
  • the type of content required: long and/or fix content are more expensive than short and/or temporary content. 

To give you an idea, consider $15 per CPM on Instagram and $70 on Youtube.

Lefty provides you with a price estimator for one Instagram post of the influencer. This is available on their Lefty profile page.

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