It is essential to collaborate with influencers that are a good fit for your brand.
There are two things to explore to make sure they are relevant for you:
Image: have a look at influencers portfolio, search for their past collaborations, explore the type of content they produce. With all of that, you will be able to decide whether or not this influencer is a good fit for your brand image.
Audience: you are partnering with influencers to give life to your message and to reach your target audience. Make sure that the influencer's audience is the one you are trying to reach. To help you do that, Lefty has created Audience reports. When you go on an influencer's profile, you can click and ask for data on their audience - if that is included in your plan. Lefty provides data on audience gender, age, interest, location and language. Note that on each profile, there is an audience template (in grey), to give you an idea of what you will find in the actual report. To get the real report, click on "generate".