Influencer Marketing is not only about getting visibility for your brand. It can also be about acquiring new customers and driving sales.
The Lefty Campaigns feature has you covered when assessing your brand visibility through KPIs such as impressions or Earned Media Value.
With the Lefty Affiliation feature, you will now be able to effectively measure clicks and sales generated by your influencers' posts.
To measure conversions on your e-commerce site (or to track conversions on other websites such as newsletter subscriptions), you need to add the Lefty pixel on the Thank You Page (the page showing after the conversion happens). We support all major e-commerce platforms. Please get in touch with your account manager to put the pixel in place on your website.
How does it work?
Once you have added the Lefty pixel to your website, you can start using affiliation on Lefty.
You will learn :
How affiliation programs work
How to upload influencers
How to create and share tracking links
Affiliates belong under a Program. A Program defines attribution rules and commission:
Cookie duration is the time allowed for a conversion to happen after a click on a tracked link. Lefty will attribute all conversions after a click happens within the cookie duration time to the influencer that generated the last click. The default time setting is one week from the click to the purchase.
Commission policy - this is the policy that will define how you will reward affiliates. Three different approaches exist on Lefty: Percentage Commission on the sale, Flat Fee for each conversion, and No Fee. By default, Lefty applies No Fee. You should use this commission if you work on a fee-per-post basis with your influencer affiliates.
Lefty's built-in affiliation Program, Basic, has a cookie duration of one week and a No Fee commission policy. You can create new Programs on Program & Settings tab.
Upload your affiliates
You can upload your affiliates the same way as uploading influencers to your Campaigns or Directory. First, select the network you will use and then input your influencers' handles (one profile per line). Next, choose the program you would like to apply to these affiliates, and start the upload. Note that all the influencers uploaded in the Affiliation tab will also appear on your Directory.
Create & Share tracking links
Once affiliates are uploaded, you can start creating tracking links that will redirect to the product or a specific landing page on the e-commerce site you wish to promote.
Creating tracking links is very simple. You can either make them one by one or in bulk. A tracking link is defined by:
Destination URL (required): this is the URL you want to promote (your product page on the e-commerce site, for example).
Program (optional): if you wish, you can override the program as already defined when adding your influencer affiliate. This process is optional, and the influencer program will apply by default.
Campaign (optional): When creating a link, you can attach all sales and click performances to a campaign. In that case, all conversion metrics associated with this link will appear on your campaign. This method will allow you to link conversions with posted content and impressions.
The tracking links are unique and have the following form https://a.lefty.io/xxxxx.
You are now ready to share the links with the influencers. Download the CSV file and share it with your influencers directly using your preferred emailing platform.
Remember, links are unique per influencer. Please make sure you are sharing the correct link with the right influencer.
Thank you for using Lefty!