CAMPAIGNS

SETTINGS

“I entered my dates incorrectly - can I change them even though my campaign is already running?”

Absolutely! You can adjust the dates at any time. Just bear in mind that, for stories retrieval, if you adjust the start date to be a date in the past, stories that were published before 24 hours from the current date will not be retrieved for the campaign.

“Can I add or remove hashtags or mentions that I’d like to track?”

Absolutely! This, too, can be adjusted at any time. Again, just bear in mind that for stories, the updated settings will only affect future stories or stories published earlier than 24 hours in the past.

PUBLICATION RETRIEVAL

“I created my campaign, correctly entering my dates and all other settings, and am noticing that some stories and posts are not being retrieved - what is going on?”

There are a few different things that could be going on here:

  • 24 hour “refresh window” for campaign metrics - as a reminder, campaign performance data is updated in Lefty every 24 hours. This can often explain any small discrepancies you might find in current performance data. If you would like to retrieve an influencer's stories beforehand, you can always do so by using the chrome extension.

  • Retrieval issue due to a delay in adding influencers - it is a “best practice” to add influencers ASAP after creating a campaign, regardless of the campaign’s start date. This will ensure that no stories are missed (as we do not historically retrieve stories beyond a 24-hour window), and that, similarly, there is no delay in collecting posts. For any stories not collected due to this, if you have a screenshot of the influencer’s story, you can send it to your account manager to be manually uploaded.

  • Discrepancy between hashtag or mention in your campaign setting and the hashtags/mention that the influencer used - verify that both are correct! If you notice that you incorrectly entered a hashtag or mention, again, you can always update this in your settings. If it is the influencer that is at fault, we advise you to call attention to this with them so that the issue does not continue. If they edit a past post to contain the correct hashtag or mention, the post will automatically be tracked for the campaign. For a story that was improperly tagged: you can navigate to the portfolio of the influencer in question and apply a date filter to find the story in question, and then add it to the campaign manually screen recording

“I have created a campaign to track TIKTOK activity/I have selected TIKTOK as a network to be tracked for a campaign and I have added influencers to the campaign but no content has been retrieved - why is this?”

In order to track influencers on Tiktok, you have to be sure to select Tiktok (instead of Instagram) in the dropdown list of options when you select “Add Influencers”. If you do not do this, none of your influencers will be tracked on Tiktok.

“One of my influencers created a REELS and it was not retrieved for the campaign - the publication date is within my campaign settings date; and I have checked that hashtags and mentions were entered correctly. Why did this happen?”

Reels are only retrieved if the influencer has added the published reel to their post feed (and will thus appear in the “posts” section of the campaign publications for that influencer). Again, your account manager can always complete a manual upload of the reel if you send them a screenshot of the reel.

“A post or story was tracked for the campaign that should not have been - how do I get rid of it?”

Luckily, we have made manual publication management super easy! Just as you can add publications to a campaign, you can also very easily remove them. In the “Posts” section of a campaign, simply find the publication you wish to remove (applying a date filter and/or searching for the influencer in question), select the three dots in the top-right corner or click in the white checkbox on the left and select “reject as post.”

Valid from June 2021

ADDING INFLUENCERS

“Is there another way to add influencers other than by the “Add Influencers” button in the Campaign dashboard?”

Absolutely! There are a few different ways:

  • From your Directory - via filtering by label (to add a specific group or groups of influencers), filtering by campaign (to add all or a partial group of influencers from a past campaign), or simply by pulling up the names of various influencers and adding them individually

  • Via the Invitation Method: please see this document

“I am trying to upload a set of influencers and it keeps failing - why is this happening?” This could be due to a number of things - please contact your account manager to investigate further.

MISCELLANEOUS

“I’d like to make a campaign to look at activity for a group of influencers with a competitor, how can I do this?”

A competitor campaign is set up in exactly the same way as any other campaign; instead of your own brand mentions and hashtags, you simply enter all of the hashtags and mentions for the competitors you wish to track. The only different thing that you MUST do is select to “Exclude this campaign from the computation of my influencers performance” so that the campaign does not count as performance for your brand.

“I’d like to monitor a core group of influencers across time, not related to any specific campaign, how can I do this?”

This requires creating what is called an “always on” campaign. In the settings, you will enter your general (non-activation-specific) hashtags and mentions, and set the start and end dates to be as you wish (a span of at least a year is recommended)

“I need to enter how much I paid some influencers for my campaign, as well as some supplemental campaign costs - where can I do this?”

  • Influencer cost: To enter the cost of a paid partnership with an influencer for a specific campaign, click on the campaign in question, click on “influencers” and then, all the way to the right you will see “price;” this is where you can enter the cost of any paid partnership.

  • Additional campaign costs: any additional campaign costs can be added in the “overview” view of the campaign report in the ROI section (all the way down at the bottom).

"The data for the Instagram publications of one of my influencers differs from what he/she has reported to me.”

Unless an influencer is invited to a campaign via the invitation method, the Lefty platform uses an algorithm to estimate impressions and other post metrics. If you want to get the direct-from-Instagram insights, you can do so by adding the influencer to the campaign via the invitation method, following the steps explained in this document.

REPORTS

“I don’t remember what all of the different KPIs are - where can I view a breakdown of all?”

All of our KPIs are explained in this document.

“I don’t understand what ‘outside campaign’ vs ‘during campaign’ engagement rate means”

These two metrics are meant to indicate campaign resonance. “Outside campaign” engagement is the average engagement rate of day-to-day, non-campaign-specific publications published by the influencers in your campaign. “During campaign” engagement is the average engagement rate of the publications made as a part of the campaign. If the “during campaign” engagement rate is higher than “outside campaign” engagement rate, this means that the campaign had resonance.

“It is great to see metrics for campaign performance overall but I would like to see this at the influencer level - is this possible?”

Yep! In the Campaign Report, navigate from “overview” to “details” - the “details” view of the report breaks down the KPIs noted in the “overview” at the influencer level

“I want to see campaign performance metrics specific to a small set of influencers within my campaign - how can I do this?”

While there is no feature that is specifically built for this, there is a way to see campaign KPIs for a small group. What you have to do is apply a temporary label to the influencers that comprise the group for which you would like to assess the KPIs. Once this label is applied, you can apply the label filter in the “overview” report and the KPIs will adjust to show results for the influencers with this label. Once you have done this, you can then export the results to a ppt and/or CSV file for reference at any time, and then delete the temporary label to remove future confusion.

“I’m having trouble downloading the CSV and/or powerpoint file of my campaign report - what could be the issue?”

Problem with CSV: it is rare to experience an error with an export of a CSV file, unless the campaign has an influencer and publication set that is very large. If the issue keeps happening, please contact your Account Manager.

Problem with Powerpoint: firstly, check that you have the latest version of Powerpoint installed. If that is the case, or if you are using Google Slides, the issue is likely that the report is too large to be downloaded, in which case you can contact your Account Manager to have the download completed on our end.

“I want to view my campaign performance over a specific period of time - how can I do this?”

This can be done by applying a date filter in the “overview” view of the report. Once this date filter is applied, the KPIs will update to reflect only that period of time.

“I would like to see my EMV in a currency other than USD - where do I go to change the setting?”

Navigate to the bottom-left corner of your dashboard and, hovering over your user image, select “Settings.” You will see EMV currency settings up top.

DISCOVERY

“Could you please explain where the searchable profiles in Discover come from, as well as what information is being searched in different fields?”

For the Regular search, The Discover database contains 6 million profiles that have been pre-indexed and determined by AI (assessing various factors) to be quality accounts. Note that profiles are only indexed when they have 5k+ followers. Please find below an explanation of the various fields:

  • Keywords - will search for captions and hashtags used

  • Bio - will search for words used in bio text

  • “Mentioned by” account - will return profiles that have been mentioned by the account you enter

  • “Mentions” account - will return profiles that have mentioned the account you enter

  • Category - will return profiles that have used captions, hashtags, post images in a number of their publications that indicate a “publication frequency” within a certain category

  • Location - will look at mentions of location in captions, bio, and languages used

  • “My search is only returning a few/is not returning any results - what could be the issue?” The Discover search is AND search, meaning it will search for profiles that meet ALL criteria you have entered or selected. We recommend to start “large” and then “narrow in” subsequent searches based on your first search. We also recommend only entering criteria into 3-4 fields max.

“What is the difference between the audience and regular search?”

The Regular search is our search engine that returns results from our database. The Audience search is a third-party search engine that is meant to help you find and identify the top influencers within certain markets.

“What does it mean to sort search results by relevancy? Why is this useful?”

If you have entered a profile name into the “Mentioned by account” or “Mentions account” sorting by relevancy will show you which profiles among your results have mentioned or been mentioned by this account the most.

PROFILES / DIRECTORY

“For one or a few profiles, the follower count and engagement rate that Lefty displays for the profile is not the same as on Instagram - why is this?”

Lefty does not actively refresh follower count and engagement rate for profiles. Please refresh the influencers data using the refresh button on the profile and you will see the most up to date numbers.

“Could you please explain where the Audience Report data is coming from?”

We’ll do you one better - we have put together this nifty document that explains everything in detail.

“How is the influencer list and all of the publications in my Directory populated?” The moment that an influencer is added to a Campaign, they are automatically added to your Directory; the same is true for any publication that has ever been retrieved for a campaign. You can manually add an influencer to your Directory if you wish (for future activation, perhaps) by clicking on the three dots in the top-right corner by the profile image and selecting “add to directory”.

“I would like to apply a label to multiple influencers at once, how can I do this?” This is done via the Directory. Simply go into the Directory and, applying whatever filters are needed to bring up the set of influencers to which you would like to apply the label (for example, if you want to apply a label to a group of influencers from a past campaign), then select as many influencers as you wish via the checkbox next to the influencer’s profile image. Then, at the bottom of the page, select the three dots and choose “apply label.”

“I am curious to see what if any past collaborations with a competitor an influencer has had - how can I check this?”

First, go to the profile of the influencer in question. Then, in the “Posts” tab, select to apply a “keyword” filter and in the field, type in the competitors handle. This will bring up any publications in which the competitor was mentioned (as a reminder, we might not have any past stories stored for the influencer, in which case only posts will be searched).

“I have gone a little crazy with the creation of labels - how can I remove some that I don’t use?”

This is done in the “Settings,” which you navigate to by hovering over your Lefty profile image in the bottom-left corner of your dashboard. Once in settings, you will be “labels” in the left-hand side; click here and then you will see your entire list of labels and have the option to archive any that you wish to.

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