Collaborating with influencers who are a good fit for your brand is essential.
Two things will help you determine the right choice:
Look at their portfolio.
Explore their past collaborations.
Analyze the type of content they produce.
To make sure you reach the right audience, use Lefty's audience report, which can be located by:
Going to any influencer's profile, click on the "Audience" tab at the top of the page.
Lefty provides data on influencers' audiences' quality (amount of real followers vs. bots and fake accounts), gender, age, interests, location, and language.
To learn more about influencers' audience reports, click here.