Overview: The "What" and "Why" of Promo Codes

What are promo codes?

Promo codes are discount codes you can create and share with influencers to include in their content. These codes offer their followers a discount on your products, making it easier to drive sales and brand visibility.

What’s the benefit of creating promo codes?

Promo codes are a powerful tool for generating sales and conversions. Why? They encourage purchases by offering a tangible discount and add a sense of urgency, enticing an affiliate’s followers to take action.

Additionally, they allow you to track conversions if a follower doesn’t click the affiliate link (but remembers and applies the code at checkout), or, if there isn’t an associated affiliate link alongside the promo code.

Where in Lefty can I create promo codes?

Promo codes are created within Lefty’s Affiliation feature. Since they’re often used with affiliate links, you can pair them with links you've shared with influencers to drive traffic to specific products or pages.

But don’t worry—affiliate links and promo codes don’t have to go hand-in-hand. You can create and use them independently as needed.

Setup

Before creating promo codes, make sure you’ve checked these boxes:

Connected Online Store: Ensure you have your store connected to Lefty via Salesforce or Shopify; manual stores currently cannot be used with promo codes.
A “Program”: Before creating a promo code, you have to have a Program setup defining the commission influencers will earn when purchases are made using their promo codes.

→To set up a Program, simply head to the “Programs” section within Affiliation and follow the steps. Then, you’re all set to create your promo codes.

Pro Tip: consider having a percent-of-sale commission structure rather than a flat-fee commission, so that retribution is correlated consistently with sales.

Creating, Sharing & Editing Promo Codes

Creating Promo Codes

Select Your Affiliates
Choose the influencers or affiliates who will use the promo code.
Choose Your Online Store
Pick the connected store (Shopify or Salesforce) associated with the code.
Create Your Promo Code
- Autogenerated: set a standardized prefix and suffix to generate codes automatically for each influencer
  - Prefix: the options for prefix are “influencer name” (e.g:CHIARAFERRAGNI) or “generated code” (e.g:89KA13)
  - Suffix: this is a “free text” field. You might consider entering “HAPPY15” or "15" (for a code giving purchases 15% off of a purchase)
- Manual: Enter codes manually for each influencer; it’s important that they be UNIQUE.
  - For example: for two different affiliates, the promo codes might be the following:
Affiliate 1: 1_HAPPY15
Affiliate 2: 2_HAPPY15
Set Parameters
- Discount Type:
  - Percentage: Set a percentage off (e.g., 10%).
  - Fixed Value: Set a dollar amount off (e.g., $5).
- Applicable Products:
  Apply to all products, or specific products:
- Minimum Requirements:
  - Purchase Amount: Minimum spend required.
  - Cart Quantity: Minimum number of items in the buyer’s cart.
- Active Timeframe: Define start and end dates/times for when the code will be active and inactive.
- Usage Limits: you can set usage limits by:
  - Total number of uses
  - Limit per customer
(Optional) Associate with a Campaign
If you’d like, you can link the promo code to a campaign for tracking purposes (this won’t affect how the code functions).

If you associate a code with a campaign, and the associated affiliate is tracked in that campaign, within the “Influencers” section of the campaign, you will see sales & conversions totals for the affiliate.
Review & Create
Check the right-hand summary box for details and parameters you’ve set, then finalize your promo code!

Sharing Promo Codes

Once created, find your promo codes in the “Promo Codes” list, sortable and filterable for easy access.

To share a code:

Click the copy icon next to the code.
Paste it into your communication with the influencer—easy!

Editing Promo Codes

You can edit any parameters of the promo code after it’s created; simply select the promo code from the list, select the three dots, and then, “Edit.”

Any edits you make to a promo code in Lefty will be reflected in your e-commerce platform; if you edit any promo code within your e-commerce platform, the change will also be reflected in Lefty (within a few hours' time).