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Seeding: An Overview

The Product Seeding feature helps you manage and track all gifting operations in one place, while automating fulfillment through e-commerce integrations. It serves as a system of record for both current and past seeding activities.

Abed Tabbara avatar
Written by Abed Tabbara
Updated over a week ago

The feature is organized into three main sections:

1. Inventory

The Inventory section is your database of products available for gifting.

You can add products in the following ways:

  • Manually (one by one)

  • Via CSV upload

  • By syncing directly from your e-commerce platform

Note: Only products with an available quantity greater than zero can be gifted.


2. Gifts

The Gifts section provides a complete historical record of all items sent to influencers.

Each gift entry includes:

  • Recipient – The influencer receiving the gift

  • Products – The items that were sent

  • Store – The store from which the gift was fulfilled

  • Date – When the gift was sent

  • Status – Current delivery state (e.g. Delivered, Cancelled)

  • Tracking – Carrier tracking link, when available

  • User – The Lefty team member who initiated the gift

3. Stores

The Stores section defines where your inventory comes from and how fulfillment is handled. A single product can exist in multiple stores.

There are two types of stores:

Offline Store

  • Exists only within Lefty

  • Used for record-keeping purposes

  • Not synchronized with any external platform

Connected Store

  • Synchronized with your e-commerce platform (e.g. Shopify or Salesforce Commerce Cloud)

  • Products stay in sync with your e-commerce catalog

  • When a gift is created using a connected store, an order is automatically created in your e-commerce platform to trigger standard fulfillment

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