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Shares (*): Included for Instagram only when available via opt-in (authenticated accounts).

Views vs. Followers: To accurately measure virality and actual reach, TikTok and Instagram Reels use Total Views as the baseline denominator. All other platforms use Followers.

Reshares: On Weibo, forwards are equivalent to reshares.

1. Shares (*): Included for Instagram only when available via opt-in (authenticated accounts).
2. Views vs. Followers: To accurately measure virality and actual reach, TikTok and Instagram Reels use Total Views as the baseline denominator. All other platforms use Followers.
3. Reshares: On Weibo, forwards are equivalent to reshares.

This article explains how Engagement Rate is calculated on Lefty for each supported social platform.

Engagement Rate Calculation on Lefty

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Platform	Engagement Rate Formula
Instagram (Images & Carousels)	(Likes + Comments + Shares*) / Followers View detailed Instagram Engagement Rate formulas
Instagram Reels	(Likes + Comments + Shares) / Total Views* View detailed Instagram Engagement Rate formulas
TikTok	(Likes + Comments + Shares) / Views
YouTube	(Likes + Comments) / Followers
Snapchat	(Likes + Comments) / Followers
Facebook	(Likes + Comments + Reshares) / Followers
X (Twitter)	(Likes + Comments + Reshares) / Followers
Weibo	(Likes + Comments + Forwards) / Followers
WeChat	(Likes + Comments + Shares + Wows) / Followers
RED (Xiaohongshu)	(Likes + Comments + Reshares) / Followers
Douyin	(Likes + Comments + Reshares) / Followers

Engagement Rate Calculation on Lefty

Engagement Rate by Platform

Notes