Lefty

Shares are included only when available via opt-in on Instagram

On Weibo, forwards are equivalent to reshares

To accurately measure virality, Tiktok &amp; Instagram Reels use total views as the baseline denominator

All other platforms use followers as the baseline denominator

- Shares are included only when available via opt-in on Instagram
- On Weibo, forwards are equivalent to reshares
- To accurately measure virality, Tiktok &amp; Instagram Reels use total views as the baseline denominator
- All other platforms use followers as the baseline denominator

This article explains how Engagement Rate is calculated on Lefty for each supported social platform.

Engagement Rate Calculation on Lefty

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Platform	Engagement Rate Formula
Instagram (posts, excluding Reels)	(Likes + Comments (+ Shares when available via opt-in)) / Followers View detailed Instagram Engagement Rate formulas
Instagram Reels	(Likes + Comments (+ Shares when available via opt-in)) / Followers View detailed Instagram Engagement Rate formulas
TikTok	(Likes + Comments + Shares) / Views
YouTube	(Likes + Comments) / Followers
Snapchat	(Likes + Comments) / Followers
Facebook	(Likes + Comments + Reshares) / Followers
X (Twitter)	(Likes + Comments + Reshares) / Followers
Weibo	(Likes + Comments + Forwards) / Followers
WeChat	(Likes + Comments + Shares + Wows) / Followers
RED (Xiaohongshu)	(Likes + Comments + Reshares) / Followers
Douyin	(Likes + Comments + Reshares) / Followers

Engagement Rate Calculation on Lefty

Engagement Rate by Platform

Notes