The calculator icon provides a data-driven estimate of what a post, video, or story is "worth" in terms of market exposure, based on the creator's most recent performance.
Overview
When viewing an influencer or celebrity profile, you will see a calculator icon. Clicking this reveals estimated prices for different content formats. These figures represent the Earned Media Value (EMV),the cost you would expect to pay for equivalent reach and engagement through traditional paid social advertising.
The Calculation Logic
Lefty calculates these estimates using a combination of two data sources:
3-Month Performance Average: We look at the influencer's actual performance (Likes, Comments, Views, and Shares) over the last 90 days. This ensures the estimate reflects their current audience engagement rather than outdated historical data.
Standardized Media Rates: We apply industry-standard rates to these performance metrics to translate "organic engagement" into a monetary value.
Key Behaviors
Dynamic Updates: Because we use a rolling 3-month window, these estimates will fluctuate as the influencer's engagement grows or dips.
Forecasting vs. Quotes: These figures are algorithmic estimates intended for budgeting and ROI forecasting. They do not represent a creator's "rate card" or a direct quote from their management.
FAQ
Why is the estimate different from the price the influencer quoted me? An influencer's "ask" includes factors like production costs, exclusivity, and brand affinity. Our estimate focuses purely on the market media value of the expected reach.
What KPIs are used? The calculation typically includes impressions, reach, and engagement rates tailored to the specific platform (e.g., Views for TikTok/Reels, Likes/Comments for static posts).
Can I use this for campaign planning? Yes. This tool is designed to help you benchmark your budget against expected performance before you begin negotiations.