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Brand Safety Analysis Export

Generate a Brand Safety Analysis report for one or multiple influencers to identify potentially sensitive content across their recent posts. The report is delivered to your inbox as a downloadable file.

Written by Abed Tabbara
Updated over a week ago

What is the Brand Safety Analysis Export?

The Brand Safety Analysis Export lets you evaluate an influencer's recent content across Instagram, TikTok, YouTube, and X for potentially sensitive topics. The analysis is powered by AI, which reviews post captions to detect content that may pose a brand safety risk across the following categories:

  • Drug-Related

  • Political or World Conflict

  • Religion-Related

  • Profanity or Swearword

  • Alcohol-Related

  • Medical or Health-Related

  • Violence or Weapons

  • Gambling or Financial Advice

  • Sensitive Social Issues

  • Tobacco-Related

  • Hate Speech

All categories are always included in the analysis, you do not need to select them individually.
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How the analysis works: To ensure comprehensive and timely coverage, the analysis draws from the most recent posts across all four platforms, ordered by creation date, covering up to 1,000 posts or one year of content, whichever comes first.

Export types

Single Brand Safety Export analyzes one influencer at a time and includes:

  • Cross-network content analysis (Instagram, TikTok, YouTube, and X)

  • Up to 200 posts analyzed across networks

  • A detailed list of identified sensitive posts with captions, post URLs, and category flags
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Bulk Brand Safety Export analyzes up to 250 influencers in a single export and includes everything in the Single export, plus:

  • A risk score for each influencer

  • An influencer ranking page showing each influencer's number of posts analyzed, number of sensitive posts, sensitive post ratio, and breakdown by category
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Prerequisites

  • Your workspace must have the Brand Safety feature enabled. You can verify this in your Workspace Settings.
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  • If you do not have access, an upgrade prompt will appear when you try to use the feature. Select Contact Account Manager to get in touch with our team.

How to generate a Single Brand Safety Export

  1. Navigate to an influencer's profile.

  2. Select the Brand Safety export option from the available actions.

  3. Confirm the export request. No category selection is required, all categories are included automatically.

  4. Check your inbox. You will receive an email from Lefty when your export is ready.

  5. Click Download export in the email to access your file.

Expected result: A .xlsx Brand Safety Analysis report is delivered to your email, named Brand Safety Analysis Export — MM/DD/YY.

How to generate a Bulk Brand Safety Export

  1. Go to the Directory or Casting page.

  2. Select the influencers you want to include (up to 250).

  3. Open the options menu and select Export Brand Safety Analysis.

  4. Confirm the export request. All categories are included automatically.

  5. Check your inbox. You will receive an email from Lefty when your export is ready.

  6. Click Download export in the email to access your file.

Expected result: A .xlsx Brand Safety Analysis report covering all selected influencers is delivered to your email.

Understanding your report

The exported .xlsx file includes the following sections:
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Cover page : Identifies the report type, creation date, and the influencer(s) included (up to 8 displayed by name, with a count shown for larger selections).
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Methodology: Explains the sensitive categories monitored and how the AI analysis works.
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Influencer Ranking (Bulk export only): Lists all analyzed influencers ranked by risk score, with columns for posts analyzed, sensitive post count, sensitive post ratio, and per-category flags.
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Identified Posts: A detailed table listing each flagged post, including the post URL, caption, and the sensitive category or categories detected.

Known limitations

  • The download link in the notification email is valid for one week. After it expires, you will need to generate a new export.

  • The Bulk export supports a maximum of 250 influencers per request.

  • Analysis is limited to post captions. Images, videos, and audio content are not analyzed directly.

  • Content scope is capped at 1,000 posts or one year, whichever is reached first.
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Troubleshooting

I don't see the Brand Safety export option. You may not have access to this feature. Check your Workspace Settings to confirm the Brand Safety feature is enabled. If it is not, contact your account manager to discuss access.
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I requested an export but haven't received an email. Export processing may take a few minutes depending on the number of influencers and posts being analyzed. Check your spam or junk folder if the email hasn't arrived after 10–15 minutes. If the issue persists, contact support.
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My download link has expired. Export links are valid for one week. If your link has expired, return to the platform and generate a new export.
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I see an error email instead of a success notification. If the export failed, you will receive an error email. Try generating the export again. If the problem continues, contact support@lefty.io

FAQ


​Does the analysis cover all social networks? Yes. The analysis covers Instagram, TikTok, YouTube, and X.
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Can I choose which sensitive categories to include? No. All categories are included in every export by default.
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How many influencers can I include in a Bulk export? Up to 250 influencers per export.
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How much content is analyzed per influencer? Up to 1,000 posts or one year of content, whichever limit is reached first. Posts are analyzed starting from the most recent.
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Is the Brand Safety Export available on all plans? No. It is a paid add-on feature. Contact your account manager for access.
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Where is the export sent? The export is sent to the email address associated with your Lefty account.
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How long is the download link valid? The download link in your email is valid for one week. After that, you will need to request a new export.

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