Lefty is a platform designed to facilitate influencer campaigns, but it does not directly manage brand selection or decision-making for collaborations. Below, we outline the key aspects of how brand selection and collaboration management work on Lefty.

Lefty does not participate in the selection of brands or decision-making processes for campaign collaborations or brand deals. The platform serves as a tool to connect influencers and brands but does not intervene in the specifics of collaboration agreements. If you have questions about a specific collaboration, these should be directed to the brand running the campaign.

The responsibility for selecting and managing collaborations lies entirely with the brands. Brands use Lefty to identify and connect with influencers, but they retain full control over the selection process and the terms of any collaboration. Influencers cannot choose brands through Lefty; instead, they must engage directly with brands to explore collaboration opportunities.

If you are an influencer looking to collaborate with brands, it is important to:

By understanding these roles and responsibilities, both influencers and brands can effectively use Lefty to facilitate successful collaborations.