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Showing and hiding metric cards on Campaign and Directory reports

Choose which metric cards appear on a campaign report or your Directory report, who sees the change, and how hidden cards affect exports.

Written by Abed Tabbara

The metric cards at the top of a campaign report and of the Directory report show figures such as EMV, Impressions and Engagement rate. You can hide the cards you don't need and add them back at any time.

⚡ At a glance

• Campaign report: one layout per campaign, shared with everyone working on it.

• Directory report: your own layout. No one else sees your changes.

• Hiding a card on a campaign also removes its columns from that campaign's Excel export.


Hide a card

  1. Open the Overview tab of a campaign report, or your Directory report.

  2. Hover over the card you want to hide.

  3. Click the ✕ button in the card's top-right corner.

The card disappears straight away. Hiding a card only changes the layout: its figure is still calculated, and you can add the card back whenever you like. If you hide every card, only the Add metric card is left.


Add a card back

An Add metric card appears after the other cards as soon as at least one card is hidden. It isn't shown when every card is already displayed.

  1. Click Add metric.

  2. In Select metrics to add, select one or more cards. Each entry shows the card's name and a short definition, and Search... finds a card by name.

  3. Click Add.

The cards you add go back at the end of the row.


Who can change the layout

Campaign and Directory reports work differently:

Report

Who sees the change

Who can change it

Campaign report

Everyone working on that campaign

Users who can edit campaigns

Directory report

Only you

Every user, Viewers included

Viewers on a campaign report

Viewers see the remove button greyed out, with the message Only an Editor can change this view. They can still open Add metric to read the hidden cards and their definitions, but they can't add them back.

People who open a campaign through a shared link see the layout set by your team. They can't change it, and see the message Only a team member can change this view.

Your Directory layout

Your Directory report layout is saved to your account, so you find it the same on any device and the next time you sign in. It never changes what other users see.


Hidden cards and exports

Exports follow the cards you show:

  • Campaign Excel export: a hidden card's columns are left out of the Perfs and Posts sheets, for everyone who exports that campaign. The remaining card columns follow the order of the cards on the report.

  • Directory report PDF export: the PDF shows your cards as you arranged them.

These are the columns each campaign card controls in the Excel export:

Card

Columns left out when the card is hidden

Pieces of content

Posts (Perfs sheet)

Impressions

Impressions

Engagements

Engagements

Engagement rate

In campaign engagement and Avg engagement rate (Perfs), Engagement rate (Posts)

Total reach

Reach

EMV

EMV

ROI

ROI (Posts sheet)

Total views

Video views

Active engagement mix

Active engagements and Active engagement mix

Active influencers, Campaign costs, Implied CPM, Implied CPE

None, the export doesn't change

Important: Before you hide a card on a campaign, check that nobody relies on its columns in the Excel export, for example to feed their own dashboard. Adding the card back brings the columns back in the next export.


Common questions

Does hiding a card change any figures?

No. Only the layout changes. Totals, EMV and ROI are calculated the same way whether a card is shown or hidden.

Which cards does a new campaign start with?

Every card is shown, unless your workspace has its own default set of cards. Each campaign then keeps its own layout, so hiding a card on one campaign doesn't change any other campaign.

Where can I read what Total views and Active engagement mix mean?

The tooltip on each of these two cards links to its definition. You can also read Total views and Active engagement mix.

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