Lefty's metrics simplify performance evaluation for each influencer's activities. Our guide defines these metrics and includes computation formulas when available.
Definitions
KPI | Definition | Formula |
CPM | Cost for 1000 impressions, (this will be used in the Earned Media Value estimation). |
|
Impressions | The number of times a post has been viewed. |
|
Views | This is used for video posts and is reported by the network. |
|
EMV | Earned Media Value, the equivalent ad spend that you would have to spend to achieve an equal number of impressions. | Post Impressions / 1000 * CPM |
Potential Reach | The maximum number of unique users that can be reached in a campaign. | Sum of the followers of the influencers. |
Reach | The unique number of users exposed to any of the influencers' posts in a campaign. | Max (impressions) * 0.85 |
Engagements | Sum of all interactions on a given post. | Average engagements over the last 3 months / Followers |
Engagement Rate | The number of engagements in relation to number of followers. | Engagements / Number of followers |
Average Coverage |
| Reach / Followers or 10 (likes multiplier) * 0.7 (reach ratio) * engagement rate |
Impressions Calculation
Network Post Type Default CPM Formula
Instagram Image $15 10 * Likes
Carousel $15 10 * Likes
Story $15 5 * Engagement Rate *
Followers
Video $15 Views
YouTube Video $70 Views
X (Twitter) Post $15 Views or
(Likes + Comments +
Reshares) * 100
TikTok Post $15 Views
Facebook Text $15 10 * Likes
Image $15 10 * Likes
Carousel $15 10 * Likes
Video $15 10 * Likes
Douyin Post ¥40 ((0.005 * followers +
0.17 * likes + 0.4 *
forwards + 0.83 *
comments) + 5000) *
1000 / 40
Weibo Text ¥100 (0.015 * followers +
Image ¥100 0.5 * likes + 0.05 *
Video ¥100 views + 2.5 *
comments + 1.2 *
reshares) * 1000 /
100
WeChat Post ¥600 (0.5 * reads + 3.0 *
likes + 3.0 * wows +
15.0 * comments) *
1000/600
Red Text ¥220 ((0.023 * followers +
Image ¥220 0.73 * likes + 1.76 *
Carousel ¥220 favorites + 3.7 *
comments) + 3500)
* 1000 / 220
Video ¥310 ((0.031 * followers +
1.0 * likes + 2.2 *
favorites + 5.2 *
comments) + 5000) *
1000 / 3107.1