Landing Pages: A Detailed Guide

Learn all the ins and outs of creating a landing page on Lefty to initiate influencer collaborations.

Annika Baer avatar
Written by Annika Baer
Updated over a week ago

What is a landing page?

A landing page is a page you can create asking your influencers to complete a one-time registration to connect their Instagram account to Lefty. This will allow our platform to access their data (performance data for campaign publications and audience insights) for up to three months (per Facebook's data privacy policy). Landing pages can be created for a specific campaign or used across multiple campaigns.

Benefits as a Brand

  • Get precise data on your influencers’ performances (publication impressions and reach) as well as access their audience data.

  • Centralize influencer communication in Lefty via in-app chat.

Benefits as an Influencer

  • Easily share precise data for the performance of your campaign publications* as well as your audience insights.

  • Build a stronger, trust-driven relationship with your brand partner.

*Lefty ONLY captures data from campaign publications.

Setting Up a Landing Page

Click on the landing pages icon in the Lefty menu and create your page.

Next, fill in the relevant information for your campaign including: a campaign name, a short description of your campaign, your branding, an image, and a color. For influencer registration with Lefty, select the information you would like your influencers to share. “Login with Instagram." Once created, associate the

landing page with any related campaigns in the campaign’s settings.

For influencer registration with Lefty, select the information you would like your influencers to share.

  • “Login with Instagram" will allow your influencers to share their TikTok, Instagram, YouTube, or Twitter insights for campaign posts.

    • Only influencers with a Business or a Creator Instagram account linked with their Facebook will be able to share insights. This will allow you to collect Instagram data such as Audience data and the real number of impressions of their posts and stories.

  • "Payment details" will allow you to pay influencers through Lefty. When registering via the landing page, influencers will be asked to share their payment details with you.

Once created, associate the landing page with any related campaigns in the campaign’s settings.

Check out the video of the whole workflow:

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